Gartner Urges Caution on Virtual-World Business
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Despite recent publicity about companies staking out territory in Second Life and other virtual worlds, companies that want to protect their brands or reputations should be ca
PR for far too long as operated behind the curtain, hurling news bits over in waves as opposed to focusing on individual conversations. Social Media changes the very foundation which PR is built, forcing communications professionals to step from behin
A press release that your client loves is not as useful as a press release a journalist (and her editor) loves. Make sure your press release will help sell the story and get you coverage.
CBC Journalists Cannot Add News Sources as Facebook Friends
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CBC is probably the first media company who has framed a formal "Facebook Policy" for their employees.Thepolicy saysthat CBC journalist should avoid adding sources or contacts as "Facebook friends" (the common trend is that when journalists interview so
China's handouts to journalists skew media coverage
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HSBC and the China Charity Foundation celebrated a decade of working together last month, bringing in the global bank's chairman and renting a room in the Great Hall of the People.Organisers of the event extended the charity to Chinese reporters: donati
