Lectures at media houses - A good PR exercise?
View Comments Published by on 5/16/06 at 22:19.
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Some of us have done this for our clients, specially those of us who handle technology accounts. I'm talking about organizing lectures for our clients in media houses. About organising trips for our spokespersons to visit the offices of media groups like Cybermedia or the EFY group to give lectures on certain industry trends and developments.
Although, you cannot expect any journalist to file an instant story after such a lecture, this exercise seems to have three main benefits 1. The media absorbs more of your client's view of the industry, and are more incline to put in bits and parts of what they have heard in the lecture in their future stories. 2. You reach out to the whole lot of journalists at the same time. and 3. The journalists are thankful to you and this helps in maintaining that good relationship. Even the client enjoys the momentarily basking in front of all the journalists.
While the technology media seems to love such lectures, I wonder if anybody has done this with the healthcare or the travel media. I wonder why not?
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Although, you cannot expect any journalist to file an instant story after such a lecture, this exercise seems to have three main benefits 1. The media absorbs more of your client's view of the industry, and are more incline to put in bits and parts of what they have heard in the lecture in their future stories. 2. You reach out to the whole lot of journalists at the same time. and 3. The journalists are thankful to you and this helps in maintaining that good relationship. Even the client enjoys the momentarily basking in front of all the journalists.
While the technology media seems to love such lectures, I wonder if anybody has done this with the healthcare or the travel media. I wonder why not?
Read all of Hobbit's posts - 20, 19, 18, 17, 16, 15, 14, 13, 12, 11, 10, 9, 8, 7, 6, 5, 4, 3, 2, 1,
Technorati tags: PR, Public Relations, India, India Public Relations, India PR,Marketing, Client Servicing,Media Relations,
India Resource, Open Source PR
Labels: industry, mediarelations
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Hey,
Yup this works. We've done it for some NGO-clients of ours and has helped immensely not just in terms of developing a relationship with the media but also in terms of coverage. And of course, it goes a long way in placating any journo egos along the way :P..
The only problem you could face is answering the questions from the journalists. You can imagine what dozens of journalists on their home ground would do. So better take along a media savvy spokesperson.