Distributing coverage clips to journalists
View Comments Published by on 6/21/06 at 18:32.
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I saw a post in one of the global online PR groups (I lost the link) about how we should share our coverage clips with journalists to generate interest so that they can run follow-up stories on the same topic. This sounded interesting and I wonder how many of us in India actually do it.
What the post explained was that suppose we have organised an interview of our client with one particular newspaper and we have achieved a nice story of out of that, we should thereafter distribute that clip to some other well-targeted journalists in other newspapers who might might find the story idea interesting and possibly do a follow-up story, with of course, we providing additional information.
I thought if the story subject has a mass appeal, then we might just succeed in doing this one smoothly. But I wonder for a business story, how often would BS do a follow-up on an ET story.
This sounded very basic PR tool when I first read the post, but realised that not many people that I know of, including myself, have done this often, except when journalists request for some information once in a while, and we provide them a recent story clip that has good information on his subject.
This could be an addition to the discussion on getting the best out of media coverage
Technorati tags: PR, Public Relations, India, India Public Relations, India PR,Marketing, Client Servicing,Media Relations, Writers directory, PR directory, Business directory,Writers Resource, India Resource, Open Source PR
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What the post explained was that suppose we have organised an interview of our client with one particular newspaper and we have achieved a nice story of out of that, we should thereafter distribute that clip to some other well-targeted journalists in other newspapers who might might find the story idea interesting and possibly do a follow-up story, with of course, we providing additional information.
I thought if the story subject has a mass appeal, then we might just succeed in doing this one smoothly. But I wonder for a business story, how often would BS do a follow-up on an ET story.
This sounded very basic PR tool when I first read the post, but realised that not many people that I know of, including myself, have done this often, except when journalists request for some information once in a while, and we provide them a recent story clip that has good information on his subject.
This could be an addition to the discussion on getting the best out of media coverage
Technorati tags: PR, Public Relations, India, India Public Relations, India PR,Marketing, Client Servicing,Media Relations, Writers directory, PR directory, Business directory,Writers Resource, India Resource, Open Source PR
Labels: industry, mediarelations
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this will be great idea once the media group starts acknowledging the PR fraternity as a real value-add
well... once i gave information(innocently) to TOI's journo. and he did the story then i contected people in HT, DNA and some other places [i dont exactly remember] and they shoo me off, saying wat do i think of their paper....
Well Bella, it depends on publications to publications, and story to story. Nothing to lose heart on I think. As HT and TOI are competing big time against each other, with DNA now into the fray, they are looking most of the time for exclusive stories. If our story is big and has potential to generate more follow-up stories, then we can approach other newspapers and other journalists. But the trick is also to approach journalists with not the same news peg, but always with additional information, new story angles, etc.
thnx