48 foreign magazines/journals have so far been permitted to bring out their Indian editions, spelling good news for the Indian media and related industries including advertising and public relations. For advertising, it's more avenues to advertise, more money to the agency. For PR, it spells more choices of media, more pitches, more stories. (Forget about the debate over foreign investment in the Indian media)
Also, radio is going to be the new pitch for PR folks. According to the related PIB release, 237 FM channels are scheduled for commissioning by the end of next financial year. Two FM channels of AIR called FM Rainbow and FM Gold are functioning. There are 16 stations, which are originating programmes as FM Rainbow channel, and four stations originating FM Gold type programmes. In addition, there are 70 local radio stations, 16 non-local radio stations, 25 Vividh Bharati and 30 relay centres transmitting programmes over FM transmitters. Thus a total of 161 transmitters are functioning in FM mode. On the private side, 27 nos. of private FM channels are functioning in the country.
National TV broadcaster Doordarshan, it seems, is bored of being the most watched channel in India for a long time now, and so it is venturing into the US and Canada for the distribution of DD India there. In the UK, it is talking to the News Corp-controlled BSkyB's pay platform, according to Indiantelevision.com.
On the DTH front, we have Tata Sky joining in. We also have Triple Play technologies coming up doing the rounds with MTNL partnering with Tata Broadband Services, which means home veiwers can watch TV though their phone lines, simply put. DTH and Triple Play players are planning to bring in interactive TV, media-on-demand and many other goodies. My point is - these are going to bring in a change on how people will watch TV over the next few years. Will this affect the way work with TV channels for doing PR for our clients? In a way, this is like a sort of TV2.0 coming up, just like web2.0. Let's see.
Oh! Btw, did you read about Mickey Mouse coming to India to dance with India's Chandamama? Technorati tags: PR, Public Relations, India, Media,
Technorati Cosmos: other blogs commenting on this post
Also, radio is going to be the new pitch for PR folks. According to the related PIB release, 237 FM channels are scheduled for commissioning by the end of next financial year. Two FM channels of AIR called FM Rainbow and FM Gold are functioning. There are 16 stations, which are originating programmes as FM Rainbow channel, and four stations originating FM Gold type programmes. In addition, there are 70 local radio stations, 16 non-local radio stations, 25 Vividh Bharati and 30 relay centres transmitting programmes over FM transmitters. Thus a total of 161 transmitters are functioning in FM mode. On the private side, 27 nos. of private FM channels are functioning in the country.
National TV broadcaster Doordarshan, it seems, is bored of being the most watched channel in India for a long time now, and so it is venturing into the US and Canada for the distribution of DD India there. In the UK, it is talking to the News Corp-controlled BSkyB's pay platform, according to Indiantelevision.com.
On the DTH front, we have Tata Sky joining in. We also have Triple Play technologies coming up doing the rounds with MTNL partnering with Tata Broadband Services, which means home veiwers can watch TV though their phone lines, simply put. DTH and Triple Play players are planning to bring in interactive TV, media-on-demand and many other goodies. My point is - these are going to bring in a change on how people will watch TV over the next few years. Will this affect the way work with TV channels for doing PR for our clients? In a way, this is like a sort of TV2.0 coming up, just like web2.0. Let's see.
Oh! Btw, did you read about Mickey Mouse coming to India to dance with India's Chandamama? Technorati tags: PR, Public Relations, India, Media,
Labels: industry
Social bookmark this post:
Technorati Cosmos: other blogs commenting on this post
Resources for the PR professional-
World list of newspapers at Wikipedia,
World list of newspapers at Answers.com,
Indian Readership Survey 2006: Dailies, newspapers see decline in readership, Newswatch.in,
Yeap