Forbes.com reported on the latest results of the World's most respected companies poll.
'Reputation' has become a watchword in the corporate world, and safeguarding a company's image is now a top priority for many CEOs. That's one reason why the Reputation Institute, a New York consulting firm, decided to rate the reputations of the biggest companies in the world.
These are the top 10-
Barilla Holding (Italy), LEGO Holding A/S (Denmark), Deutsche Lufthansa AG (Germany), IKEA International A/S (Sweden, Compagnie Generale des Etablissements Michelin (France), Toyota Motor Corp.(Japan), A.P. Moller-Maersk A/S (Denmark), Ferrero SpA (Italy), Samsung Electronics Co. Ltd.(South Korea), and Kraft Foods Inc.(USA). India's Tata Group ranked 20th.
These are the top 10 in India-
Tata Group, Maruti Suzuki, Hero Honda Motors, Hindustan Lever, ITC Limited, State Bank of India, Infosys Technologies, Mahindra & Mahindra, Indian Oil, and Grasim.
Technorati tags: PR, Public Relations, India,India PR,
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'Reputation' has become a watchword in the corporate world, and safeguarding a company's image is now a top priority for many CEOs. That's one reason why the Reputation Institute, a New York consulting firm, decided to rate the reputations of the biggest companies in the world.
These are the top 10-
Barilla Holding (Italy), LEGO Holding A/S (Denmark), Deutsche Lufthansa AG (Germany), IKEA International A/S (Sweden, Compagnie Generale des Etablissements Michelin (France), Toyota Motor Corp.(Japan), A.P. Moller-Maersk A/S (Denmark), Ferrero SpA (Italy), Samsung Electronics Co. Ltd.(South Korea), and Kraft Foods Inc.(USA). India's Tata Group ranked 20th.
These are the top 10 in India-
Tata Group, Maruti Suzuki, Hero Honda Motors, Hindustan Lever, ITC Limited, State Bank of India, Infosys Technologies, Mahindra & Mahindra, Indian Oil, and Grasim.
Technorati tags: PR, Public Relations, India,India PR,
Labels: PRsurvey
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This is indeed great. But the PR practitioners must study the parameters determined by the Institute to learn how they can work to strengthen the reputation and image of the organisations they represent. It is one thing to rate top 10 corporates, and another to see whether the rating really matches the standards required to reach and sustain a level of service which is truly based on genuine quality, care and concern for each stakeholder's needs.
It's a survey of PERCEPTION, Which is CONTROLED by the messages given by the corporate & picked up by the MEDIA, And resulted in CHANGE IN BEHAVIOUR.
CJ, ....to learn how they can work to strengthen the reputation and image of the organizations they represent. WE NEED TO MEASURE THE PUBLIC RELATIONS / COMMUNICATION EFFORTS.
Wait for my next post on 'PR Measurement'.
Cheers!
Take a look at my previous post.
http://indiapr.blogspot.com/2006/11/remembering-what-scribes-wrote-in-their.html#comments