Top Indian media houses on a revamping mode
View Comments Published by on 12/19/06 at 20:10.
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Seems like there are too many news emerging from corporate India or that readers of corporate and business news in India are increasing. Leading financial media are revamping their papers, adding new editions, and media houses that used to produce only mainline dailies are now coming out with their own pink papers.
Business Standard has come out with a BS Sunday edition. Earlier the financial daily was a six-days-a-week paper with the BSWeekend limited to only Saturdays. But now with this new launch, maybe it is out to win back market shares majorly. On a glance, BS Sunday looks a bit similar to ET Sunday. We have to wait and read some more editions in the coming weeks to find out what innovation in the content it has to offer.
BS is not the only one to go on a revamping mode nowadays. Hindustan Times has started selling its HT2 Business&World section as a separate business daily. I saw a hawker at a traffic light today throwing in copies of these inside cars whose side-windows were rolled down. I glanced at the paper and saw something interesting. The paper is priced at 50 paise. That's something different. In terms of content, it's actually the same section that comes with your usual HT paper everyday - just that now you can get the business and world section separately.
Also heard that the Financial Express is all set to come out with a new revamped look in the next few months. Let's wait and watch what all it has to offer. The Hindu Business Line has been in a revamping mode continuously and maybe this helped them get the No.2 position in the IRS 2006. With all these happening, it is no wonder if ET starts doing something for itself, or if other media houses like Sahara, The Tribune, The Pioneer, The Telegraph, Deccan Herald or others follow suit. Well, for PR people, the more the better.
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Business Standard has come out with a BS Sunday edition. Earlier the financial daily was a six-days-a-week paper with the BSWeekend limited to only Saturdays. But now with this new launch, maybe it is out to win back market shares majorly. On a glance, BS Sunday looks a bit similar to ET Sunday. We have to wait and read some more editions in the coming weeks to find out what innovation in the content it has to offer.
BS is not the only one to go on a revamping mode nowadays. Hindustan Times has started selling its HT2 Business&World section as a separate business daily. I saw a hawker at a traffic light today throwing in copies of these inside cars whose side-windows were rolled down. I glanced at the paper and saw something interesting. The paper is priced at 50 paise. That's something different. In terms of content, it's actually the same section that comes with your usual HT paper everyday - just that now you can get the business and world section separately.
Also heard that the Financial Express is all set to come out with a new revamped look in the next few months. Let's wait and watch what all it has to offer. The Hindu Business Line has been in a revamping mode continuously and maybe this helped them get the No.2 position in the IRS 2006. With all these happening, it is no wonder if ET starts doing something for itself, or if other media houses like Sahara, The Tribune, The Pioneer, The Telegraph, Deccan Herald or others follow suit. Well, for PR people, the more the better.
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Yes indeed news papers are getting heavier day-by-day.
And the funniest part is…today morning my mom was telling me that she paid rs.80 (monthly bill) for newspaper and sold them for 65 bucks. J
Well reading newspaper makes a good business sense to her.
:-)
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