Some more Indian PROs at the PR Week Global Account blog
View Comments Published by on 6/20/07 at 01:51.
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Another Indian PR blogger, Jai Xavier Prabhu David, Director & CEO, PRHub, Bangalore, writes for PR Week's The Global Account. Good for us, readers.
An excerpt -
I would characterize the PR business in India as being in between the second or third stage of evolution if we were to take the US as at the fourth stage.
The key trends that we see are:
- outbound work out of India is likely to leap as Indian companies go global with a vengeance, acquiring and establishing presence in markets overseas; infact this will change the contours since it then positions India not as a market for local PR services but a market where global PR itself originates
- more and more maturing of the local industry with the processes and systems getting more aligned to the global ones
- increased footprint of the large global players in India and most large and medium firms getting aligned to some global network or the other over a period of time
- the large global players unless they grow inorganically cannot dominate the marketplace in India for some time to come due to variety of reasons
- there will be some attempts at vertical focus though it has not been a successful model in India
- the fee levels will raise in India to global levels or atleast closer to it
You might like to see this one also from Deepa Thomas, Manager, corporate communications, eBay, India:
An excerpt-
The big change in India in late 2006 and 2007 is the large number of television channels in English, Hindi (National language) and in various regional languages.
Another emerging medium is online. Online news sites are no longer just picking up news from a print newspaper or a wire service, but instead focusing on writing their own stories, doing their own interviewing.
Online sites include general interest ones as well as advertising and marketing focused news sites whose daily news updates go directly to tens of thousands of marketing folks. They have also started the concept of breaking news and sending out alerts on stories that they know about first.
Related post: Indian PR blogger writes for the PRweek Global Account blog
Technorati Cosmos: other blogs commenting on this post
An excerpt -
I would characterize the PR business in India as being in between the second or third stage of evolution if we were to take the US as at the fourth stage.
The key trends that we see are:
- outbound work out of India is likely to leap as Indian companies go global with a vengeance, acquiring and establishing presence in markets overseas; infact this will change the contours since it then positions India not as a market for local PR services but a market where global PR itself originates
- more and more maturing of the local industry with the processes and systems getting more aligned to the global ones
- increased footprint of the large global players in India and most large and medium firms getting aligned to some global network or the other over a period of time
- the large global players unless they grow inorganically cannot dominate the marketplace in India for some time to come due to variety of reasons
- there will be some attempts at vertical focus though it has not been a successful model in India
- the fee levels will raise in India to global levels or atleast closer to it
You might like to see this one also from Deepa Thomas, Manager, corporate communications, eBay, India:
An excerpt-
The big change in India in late 2006 and 2007 is the large number of television channels in English, Hindi (National language) and in various regional languages.
Another emerging medium is online. Online news sites are no longer just picking up news from a print newspaper or a wire service, but instead focusing on writing their own stories, doing their own interviewing.
Online sites include general interest ones as well as advertising and marketing focused news sites whose daily news updates go directly to tens of thousands of marketing folks. They have also started the concept of breaking news and sending out alerts on stories that they know about first.
Related post: Indian PR blogger writes for the PRweek Global Account blog
Labels: blogosphere, PRagency
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It's Great for us. I will spread the word as well.
Cheers!
that's great, Rajiv.