Asia Pacific PR Awards 2007- have you sent your entry?
View Comments Published by on 7/30/07 at 01:26.
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Have you sent your entry to the Asia Pacific PR Awards 2007? The last date of submission is August 24, 2007 and the awards will be presented on November 14, 2007 in Hong Kong.
Now in the seventh year, the awards hold much significance for Indian PR agencies as the name is much well-known in the Indian market and secondly because of its geographical relevance. The awards are open to PR consultancies, solo practitioners and in-house departments from all countries in the Asia-Paciic region (including Australia, Japan and New Zealand).
Last year, the sole winner from India was Ogilvy Public Relations in the 'Corporate & Public - Corporate Communications' category for its campaign 'Plural Power to Rural India: Bringing the World Home to Rural India' for Amararaja Batteries.
Here is the snippet of the campaign from the PRAward2006 supplement:
The ‘Plural power to rural India: Bringing the world home to rural India’ campaign was supported by Amararaja Batteries (ARB) India and Amara Raja-Johnson Controls
USA, a leading player in the Indian automotive battery sector.
The campaign, conceived by Ogilvy PR, set out to empower India’s rural population by
providing quicker and more streamlined access to valuable information, and promoting
social and economic transformation in villages through the effective use of
information technology.
Targeting farmers and their families in rural India, the challenge was to align the
cause with Amararaja Batteries’ core attributes of progressiveness and
innovativeness. In primary surveys, farmers expressed their wish to ‘explore the world without being uprooted from their village’. As a result, a corporate social responsibility (CSR) programme was deployed to bridge the information divide in rural India,where Amararaja becomes a part of the farmer’s life.
All activities in line with the launch were aimed towards strategic imperatives of
information availability and usage, communication, documentation of success stories and leveraging this success provided for Amararaja Batteries’ corporate reputation.
Let's hope we get home trophies this year.
To get more information on the awards, visit the awards site here.
Technorati Cosmos: other blogs commenting on this post
Now in the seventh year, the awards hold much significance for Indian PR agencies as the name is much well-known in the Indian market and secondly because of its geographical relevance. The awards are open to PR consultancies, solo practitioners and in-house departments from all countries in the Asia-Paciic region (including Australia, Japan and New Zealand).
Last year, the sole winner from India was Ogilvy Public Relations in the 'Corporate & Public - Corporate Communications' category for its campaign 'Plural Power to Rural India: Bringing the World Home to Rural India' for Amararaja Batteries.
Here is the snippet of the campaign from the PRAward2006 supplement:
The ‘Plural power to rural India: Bringing the world home to rural India’ campaign was supported by Amararaja Batteries (ARB) India and Amara Raja-Johnson Controls
USA, a leading player in the Indian automotive battery sector.
The campaign, conceived by Ogilvy PR, set out to empower India’s rural population by
providing quicker and more streamlined access to valuable information, and promoting
social and economic transformation in villages through the effective use of
information technology.
Targeting farmers and their families in rural India, the challenge was to align the
cause with Amararaja Batteries’ core attributes of progressiveness and
innovativeness. In primary surveys, farmers expressed their wish to ‘explore the world without being uprooted from their village’. As a result, a corporate social responsibility (CSR) programme was deployed to bridge the information divide in rural India,where Amararaja becomes a part of the farmer’s life.
All activities in line with the launch were aimed towards strategic imperatives of
information availability and usage, communication, documentation of success stories and leveraging this success provided for Amararaja Batteries’ corporate reputation.
Let's hope we get home trophies this year.
To get more information on the awards, visit the awards site here.
Labels: PRAwards
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Technorati Cosmos: other blogs commenting on this post
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