If you are looking for a quick guide to social media marketing, head over to DoshDosh. There is a nice post summarizing what the new practice is all about and how you can take advantage of it for your business.
This is a quick read for PR and marketing professionals who are new to the web 2.0 scene. The article can also be taken as a reference for some tips if you are going to meet your clients on why they should embrace social media marketing.
"Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic. There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again..."
Read on - Importance of Social Media Marketing ...
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how demanding are indian clients of social media is yet to be seen. but this is good read.