Imagine you are pitching a story to a blogger and the latter is not convinced about your story idea. Still you persist. The blogger gets really pissed off and writes a nasty piece about you, your client, and writes in detail about what you have been doing. That is blogger relations for you - not like dealing with the usual mainstream media journalist who might bang down the phone but at least won't write his/her personal jaunt with you.
Ok I exaggerated a bit. This can happen very rarely. Bloggers, especially the top ones, can be very professional and do take decisions objectively. But the point is this is an area that calls more a more sensitive handling than you would have been doing normally.
To help get things stated, this is a good post at Problogger that details 21 tips from the full-time blogger himself on tips that one can keep in mind while pitching to bloggers. Problogger is considered to be the top resource site on blogging so you might just want to check what the expert has to say.
Well, the tips are not any secret mantra and are what any good common sense would say. You need to understand the writer, what he writes about and appreciate it, and try to bring value to him/her while pitching for your client. The end objective should be a mutual benefit for both parties.
To put it from another perspective, we all hate telemarketing phone calls. Don't we? We hate them all the more when a telemarketing executive calls us to offer a free credit card when we already have three. That's what happens to ill-researched telemarketing calls made to random numbers from a random consumer phone number list. But if the same executive finds out a bit about us and calls us to offer a service that will help us pay off all credit cards at one go automatically every month, we might stop and listen.
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Ok I exaggerated a bit. This can happen very rarely. Bloggers, especially the top ones, can be very professional and do take decisions objectively. But the point is this is an area that calls more a more sensitive handling than you would have been doing normally.
To help get things stated, this is a good post at Problogger that details 21 tips from the full-time blogger himself on tips that one can keep in mind while pitching to bloggers. Problogger is considered to be the top resource site on blogging so you might just want to check what the expert has to say.
Well, the tips are not any secret mantra and are what any good common sense would say. You need to understand the writer, what he writes about and appreciate it, and try to bring value to him/her while pitching for your client. The end objective should be a mutual benefit for both parties.
To put it from another perspective, we all hate telemarketing phone calls. Don't we? We hate them all the more when a telemarketing executive calls us to offer a free credit card when we already have three. That's what happens to ill-researched telemarketing calls made to random numbers from a random consumer phone number list. But if the same executive finds out a bit about us and calls us to offer a service that will help us pay off all credit cards at one go automatically every month, we might stop and listen.
Labels: blogger relations, blogosphere, mediarelations, PR2.0
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