Esha to Launch Monthly TV and Online Media Monitor Reports Service
View Comments Published by on 11/13/07 at 00:01.
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Esha Broadcast Monitoring, as a first in India, is launching a monthly Television Coverage Monitoring Report service, where they will monitor and compile coverage reports of how a particular brand, corporate, or spokesperson of a particular organisation has been visible in the television news channels or any other television networks on a month to month basis. They will also provide comparison of coverage achieved by a particular company in a month vis-a-vis its competition.
Till now, we have been using TV monitoring agencies only when we get a coverage of a client on a TV channel and wants to have that clip recorded. This can be a refreshing change.
The second service Esha is introducing is an Online Media Monitor Report service, also a first in India. Online media they track includes online news sites and blogs. Of course you can use Google Alerts for this, but if you prefer new clips customised in your agency masthead ready to be compiled in your hard copy reports or forwarded to you client, here is one service you should look out to.
Labels: industry news, media monitoring
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is the tv coverage service covering regional tv networks also?
any idea how they are comparing coverage of two competing companies?
@anon: Yes! the TV monitoring report covers the regional networks also... a total of 105 television channels are being tracked 24x7
@samemmetan: yes! they are comparing the coverage of two competing companies across Business News, General news, Regional channels... and further bifurcation to that is Prime time and non prime time... so you know the ad value of your coverage vis-a-vis competition